3 tips to elevate your online presence in 2024

Staying relevant in the tour, activity, and attraction industry means reaching a targeted audience of potential bookers. But is your online marketing game up to the task? 

In this Compass Sneak Peek, we will take you through three valuable tips to help you boost your online presence and thrive in the competitive world of travel and tourism.

To access the full article, you must use your FareHarbor credentials to log in to Compass, our exclusive online learning hub. 

1. Convey authority in your area of expertise

One way to stand out in the crowded online landscape is by establishing yourself as an authority in your niche. To accomplish this, you can:

• Create a blog: Maintaining a blog on your website allows you to address common questions related to your activities, location, or equipment. For instance, if you offer guided backpacking experiences, create content about the best hiking spots, tips for beginners, or safety guidelines.
• Engage on social media: Extend your expertise to social media platforms using short-form video. Share valuable tips, insights, and behind-the-scenes content. 

By offering valuable content, you can draw in people who stumble upon your brand and eventually convert them into paying customers.

2. Create content for every stage in the customer journey

While it’s essential to cater to potential customers who are ready to book, don’t forget about those at earlier stages in the customer journey. Here’s how you can reach a broader audience:

• Informational content: The blog content mentioned earlier is excellent for driving organic traffic. It provides numerous keyword opportunities that can attract users researching activities in your area — who can become future customers. 
• Social media engagement: Many social media users are high up in the sales funnel, exploring ideas for their next trip. Create engaging social media content that showcases your offerings with captivating stories, images, and videos that inspire potential customers.

By addressing the needs of customers at different stages of their journey, you increase the chances of converting them into loyal patrons.

3. Collaborate and network to create better content

Partnering with niche brands and influencers might be the game-changer you’ve been searching for. Consider these strategies:

• Guest blogging: Invite industry experts or enthusiasts to write guest posts for your blog. This not only diversifies your content but also exposes your brand to a new audience.
• Micro-influencer partnerships: Collaborate with micro-influencers within your niche that have highly engaged, targeted followings. Their endorsement can significantly impact your online visibility.
• Online communities: Participate actively in online forums and social media groups related to travel and tourism. The FareHarbor Community is the perfect place to connect with fellow operators!

As you implement these tips, keep an eye out for emerging travel and tourism trends in 2024 to stay ahead of the competition. And remember, to gain access to this entire article, you must head over to Compass!