4 powerful FareHarbor reports to grow your tour or activity business

Running a tour or activity business requires more than just providing an amazing experience — it also means keeping a close eye on how your business is performing. That’s where reporting comes in.

Whether you’re managing a growing team or operating a solo endeavor, FareHarbor’s built-in reporting tools give you the visibility you need to make confident, data-informed decisions. From tracking sales to uncovering booking patterns, our in-house reports are powerful tools for staying agile and unlocking long-term growth.

Let’s explore four essential reports in your FareHarbor Dashboard that can help you plan ahead, spot trends, and operate more efficiently.

Sales report: Track revenue with confidence

The sales report provides a complete breakdown of all transactions and total revenue collected through FareHarbor. It’s your go-to tool for tracking revenue, making sure your payments match your bookings, and planning ahead with confidence.

Ways to use it:

• View your sales by item, user, or availability
• Monitor refundable sales by week
• Analyze revenue by type and accrual status
• Customize with filters, groupings, and columns to surface the data that matters most

For example, you can use the Sales by Availability view to identify your top-performing time slots, or run the Refundable Sales by Week report to forecast potential refund liabilities.

Custom field answers report: Understand guest behavior

First things first, custom fields are additional questions in your book form that gather important info from your customers at checkout. For example, you can include a promo code field, an equipment size dropdown, or an “additional comments” text box.

The custom field answers report pulls those responses from custom fields in your booking flow — giving you clear insights into guest preferences and behaviors. It’s perfect for marketing analysis, refining upsell strategies, and tailoring the guest experience with personalization.

Ways to use it:

• Track promo code usage
• Measure add-on sales like gear rentals or transportation
• Understand how guests found you (e.g., search, social, referrals)

Pro tip: Set up a recurring report to track trends over time. This way you can automatically learn vital data points like how often a certain promo code is used during peak season.

Bookings report: Identify what’s driving demand

The bookings report shows booking volume, customer count, and source breakdowns — grouped by item, date, or booking source. It’s ideal for seasonal planning, managing inventory, or adjusting capacity before your next busy stretch.

Ways to use it:

• View bookings by month, item, or channel (e.g., online, OTA, walk-up)
• Spot top-performing tours and activities
• Adjust your availability and staffing based on real-time demand

Pro tip: You can also use this report to learn how far in advance guests book, which helps you plan marketing campaigns and launch calendars with better timing.

Campaign report: Measure your promotions

The campaign report is a summary of how your campaigns (aka promotions) perform — including bookings and revenue tied to discount codes or partnerships. The best time to use it is after a promotion ends, during holiday planning, or when adjusting your pricing strategy for different channels.

Ways to use it:

• Evaluate how well your promo codes are converting
• Track revenue from seasonal sales or co-marketing efforts
• Plan smarter with insights into what offers resonate

Pro tip: Use this report alongside your custom field answers to understand the full customer journey — from how they found you to what made them book.

Bonus: Tips for smarter reporting

FareHarbor reporting is flexible, visual, and always improving. Here are a few ways to get even more out of it:

1. Use filters and groupings to zoom in on specific trends
2. Choose summary vs. detailed views depending on your goal
3. Save reports you run frequently to save time later
4. Align reporting with your goals — revenue, growth, guest satisfaction

Coming soon: FareHarbor’s Advanced Reports interface is getting a fresh new look based on your feedback. Expect cleaner layouts, more intuitive filters, and new report types — like an upcoming Occupancy Report to measure capacity usage. 

FareHarbor provides one of the most extensive reporting suites available to operators — and we’re always improving our tools to help your business grow.

Get even more from your data

You don’t need to be a data expert to use FareHarbor reporting. Start small by exploring one report this week — then build from there. The more familiar you are with your numbers, the easier it becomes to grow, adapt, and make decisions with confidence.

Ready to dive deeper? Visit the FareHarbor Help Center for step-by-step guides, best practices, and video tutorials on reporting and more.