6 Ways to Captivate Customers During a Tour or Activity

Have you ever been on a tour or participated in an activity that absolutely enthralled you? No matter why the tour stands out, what matters is that it’s memorable.

As a tour and activity operator, you want your tour guides and other staff to captivate and engage your customers from beginning to end. Here are three tips to ensure your customers are entertained throughout the entire experience. To find out all six you must head over to Compass!

1. Deliver commentary with confidence

Whether you’re walking the streets of Rome or leading customers on a kayak expedition, part of being a great tour guide is knowing how to command a crowd.

That’s why it’s so important to work on your storytelling skills. This involves asking and answering questions, injecting your personality and humor into the experience, and speaking clearly.

When you’re passionate about the topic and location, it will show!

2. Point out the best photo ops

As a tour guide, you’ve probably covered the same itinerary more times than you can count. This means you have a few tricks up your sleeve, like which spots make for the best photos.

Customers appreciate when you take time to break for a photo op — and you’ll get bonus points for offering to snap the photo yourself!

Quick Tip: Ask customers on the spot to send you their photos or tag your company in the post. Memories for them and easy marketing content for you!

3. Teach something new

The best experiences teach us something we didn’t know before. Whether you’re sharing a funny colloquialism, showing customers a shortcut, or divulging a secret ingredient in a local dish, your guests love feeling like they’re getting special treatment.

Whether you’re launching a new tour or refining a customer favorite, pay attention to guest feedback and always be on the lookout for ways to improve the experience. To discover three more strategies — make your way over to Compass.