Boost your earning potential with effective upselling techniques

A few quick updates to your checkout process can mean more revenue all season long and significantly increase your per-customer earnings. And with FareHarbor’s intuitive tools and best-in-class support, adding upsells to your checkout is a breeze. 

The best time to optimize your offerings (and your book form) is before the rush begins, so let’s explore how you can ensure every booking has the opportunity to generate more profit. 

The obvious and not-so-obvious benefits of upselling

Upselling isn’t just about increasing revenue — it’s about enhancing the customer experience and making the booking process as easy as possible. By strategically offering relevant add-ons and upgrades, businesses can create a more immersive and enjoyable experience for their customers. 

Additionally, upselling allows operators to tailor experiences to customer preferences, helping them feel valued and well-catered to. Here are some key benefits:

• Increase revenue per customer without spending a dime on marketing
• Improve your customer experience by providing valuable upgrades 
• Streamline the booking process with well-integrated upsells 

Easy wins: retail items & add-ons

Offering retail items and add-ons directly in the booking process are a simple yet effective option to boost your revenue. Some great examples include:

• Photo packages
• Gear rentals (e.g., wetsuits, helmets)
• Food and beverage additions (e.g., cheese board, champagne)
• Souvenirs & branded merchandise

You can include these add-ons right in your book form by setting up custom fields in your FareHarbor Dashboard. However, be mindful of adding too many options — offering too many choices can lead to booking fatigue and cart abandonment.

Bundles & combos: The smart way to sell more

Encourage customers to book more tours by offering well-paired experiences with FareHarbor combos. Combos let you seamlessly sell multiple tours in one checkout experience. You can even offer the second experience at a discount, creating a deal customers simply can’t refuse.

Example: Turn an activity into an all-day adventure! When a customer books a morning snorkel tour, encourage them to purchase a sunset cruise combo, making it a full-day excursion.

Check out how FareHarbor operator Missouri Homestead increased their orders containing multiple tours by 129% after implementing this feature and for more details on setting up your combo deals, visit this guide.

Trip protection: a win-win for you & your customers

Trip protection gives your customers peace of mind by offering flexibility in case of cancellations. For operators, it safeguards their business while also providing additional revenue at the time of booking. 

Since the trip protection fee is non-refundable, it generates revenue despite cancellations. After implementing trip protection, one operator saw 34% of customers add trip protection to their booking which increased their bottom line by 5%.

Adding trip protection to your checkout form is easy, and we recommend having the checkbox auto-selected to encourage more customers to opt in. Learn more about trip protection.

Custom fields: the key to seamless upselling

Most add-ons on FareHarbor are set up through custom fields in your Dashboard — an easy and flexible solution that integrates directly into your checkout.

Common types of custom fields for upselling include:

• Dropdowns (e.g., hiking poles of different heights)
• Checkboxes (e.g., trip protection opt-in)

For step-by-step instructions on setting up custom fields, visit the FareHarbor Help Center.

Take a few minutes now to set up your upsells and see the impact immediately. FareHarbor makes it simple to implement — whether it’s retail items, bundles, or trip protection.

Need help? Our support team is here to assist! Contact support to get started today.