Catch Up On The Top Six Insights We Learned At Arival Berlin

Last month, several FareHarbor employees made their way to the Arival conference in Berlin, Germany. The team had the opportunity to connect with hundreds of operators, attend intriguing, topical sessions, and also hosted a Demo Lab on mobile booking.

Below are a few of the valuable insights our team learned from connecting with industry experts and thought leaders at the event.

1. AI is more than just a buzzword. Tools such as ChatGPT can help tour operators become far more efficient in running their businesses and can assist in a wide variety of tasks such as writing blog posts or creating logos. However, it’s important to remember to focus on the business fundamentals first: such as pricing, inventory, and photos. To learn more about the latest AI tools, visit futurepedia.io and follow thought leaders such as Peter Syme, Mark Mekki, and Christian Watts.

– Shane Whaley, Head of Community

2. The progress of AI and large language models will impact many areas of our day-to-day lives. Attendees at the event were amazed by Marc Mekki’s presentation on Generative AI and the Future of Experiences, which demonstrated how AI can support tour operators in practical ways.

– Lisa Rauch, Director of Sales, EMEA

3. Dynamic pricing is a powerful tool that can be used to solve many problems, from attracting more visitors to distributing customers more effectively to less popular time slots. However, it’s crucial to communicate any differences in price clearly to customers to avoid dissatisfaction.

– Lydia Weber, Sales Manager

4. Tours and activities are the “why” of traveling. This industry presents a wealth of opportunities for businesses, operators, and tech industries alike.

-Veronica Stia, Technical Support Specialist

5. It’s essential to claim your Google listing for the new Google Things to do! FareHarbor plans to host a webinar soon on GTTD, so stay tuned. But in the meantime, you can read up on this tool in our Help Center.

– Shane Whaley, Head of Community

6. Many tour operators haven’t approached pricing their tours or adding upsells strategically. Tour and activity operators should do a deep dive into their pricing strategy to ensure they are not doing a race to the bottom with low prices.

– Chelsea Love, Manager of Software Partnerships

Industry events, such as Arival, can provide elevated understanding into the latest trends, technologies, and best practices in the tourism industry. From AI tools and dynamic pricing to online visibility and pricing strategy, there are always new strategies that can be beneficial to your business.

Join our FareHarbor online community to continue to learn, adapt, and stay ahead of your competition!