FareHarbor Blog
The latest news, announcements, lessons, and learnings from FareHarbor.
OTA marketing strategies to maximize your reach
Partner smarter, not just more.
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Marketing
Product
Unlocking SEO success with FareHarbor websites: Why proactive audits matter
SEO is not a one-time task — it’s an ongoing strategy that ensures your business stays visible and competitive.
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Industry
Operations
Essential qualities for a tour guide who creates unforgettable tours
It's not just one single thing, but a variety of factors all working together.
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Operations
Understanding demand-based pricing to help boost your business
Tourism is like a living, breathing organism, whose requirements are constantly evolving — give your business what it needs to thrive now.
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Channel Mix
How to work with large OTAs and affiliates: Q&A with our Director of Connectivity
Olivia Geraghty shares insights on why a strong channel mix matters, common OTA misconceptions, and strategies to maximize visibility and revenue.
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Channel Mix
Product
Why every tour operator should leverage the FareHarbor Distribution Network
Say goodbye to juggling multiple contracts and systems and streamline your operations with a single, intuitive platform.
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Business Essentials
A step-by-step guide to setting up and managing your affiliate relationships
Unlock the secrets to profitable affiliate partnerships—plus how FareHarbor makes it easier than ever.
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Business Essentials
Online travel agency (OTA): a complete guide for tour operators
An overview of OTA benefits and how that can impact your business.
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Business Essentials
11 key advantages of an online reservation system for your tour business
In today’s tourism industry, convenience is king.
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Operations
Essential qualities of a tour guide: What it takes to lead an unforgettable experience
Simple tips for hiring exceptional guides and improving your own skills.
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Business Essentials
How to build a successful affiliate strategy
A well-balanced affiliate strategy ensures that you maximize exposure while maintaining control over your direct bookings.
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Business Essentials
A strategic guide to balancing OTA bookings and direct revenue
Love ’em or hate ’em, online travel agencies (OTAs) here to stay in the travel and tourism industries.
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Business Essentials
Comprehensive digital marketing strategies for the tourism industry
There’s no shortage of potential customers in the tourism market—it simply comes down to making sure they’re aware of what you’re providing.
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