FareHarbor Blog
The latest news, announcements, lessons, and learnings from FareHarbor.
Comprehensive digital marketing strategies for the tourism industry
With 790 million tourists traveling internationally in the first 7 months of 2024 alone, there’s no shortage of potential customers in the market.

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Marketing
Comprehensive digital marketing strategies for the tourism industry
With 790 million tourists traveling internationally in the first 7 months of 2024 alone, there’s no shortage of potential customers in the market.
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Marketing
Product
Unlocking SEO success with FareHarbor websites: Why proactive audits matter
SEO is not a one-time task — it’s an ongoing strategy that ensures your business stays visible and competitive.
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Marketing
How to effectively optimize your tour or activity website for SEO
While SEO requires effort and knowledge, taking the time to implement an effective strategy can pay off by boosting your website's visibility and driving more bookings.
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Marketing
How to attract international tourists to your walking tours
In order to be booked, you have to be found.
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Industry
Marketing
Marketing boat rentals: Tips for reaching Millennials and Gen Z
What you need to know about the most influential travelers.
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Marketing
15 social media tips for tour and activity operators to maximize direct bookings
Instagram, TikTok, Pinterest and Facebook, oh my!
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Industry
Marketing
What is Travel Tuesday? And why it matters for tour operators
Searches for Travel Tuesday have grown more than fivefold in the last two years.
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Industry
Marketing
Sell more tours: How to turn your location into a vacation destination
Uncover five easy ways to bring more visitors to your town and get more bookings in the process.
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Marketing
Keep your business top of mind: Email automation tips from our in-house expert
Learn the best emails drip campaigns for tour operators to keep customers engaged.
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Marketing
3 tips to elevate your online presence in 2024
Use these tactics to boost your online visibility and reach which can lead to more bookings.
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Industry
Marketing
Seize the Season: 5 Black Friday Promotions for Tour Operators
Discover specific ways you can make Black Friday one of your most profitable weekends of the year.
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Industry
Marketing
Striking gold on Black Friday: Success stories from operators
Discover how two FareHarbor clients used the power of promotions to skyrocket sales during Black Friday.
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