How to effectively optimize your tour or activity website for SEO
While SEO requires effort and knowledge, taking the time to implement an effective strategy can pay off by boosting your website's visibility and driving more bookings.
When it comes to growing your tour or activity business, having a strong online presence is essential. Search engine optimization (SEO) plays a crucial role in ensuring potential customers find your website. While SEO requires effort and knowledge, taking the time to implement an effective strategy can pay off by boosting your website’s visibility and driving more bookings.
For operators who are up for the challenge, managing your own SEO can be an incredibly rewarding way to connect with your audience and grow your business. With the right tools, research, and a clear plan, you can improve your rankings and get in front of more potential customers.
However, balancing SEO with the day-to-day demands of running a business isn’t always easy, which is why solutions like FareHarbor Sites offer a helping hand.
In this article, we’ll outline what effective SEO involves, provide valuable tips for DIY efforts, and explain how FareHarbor Sites can make the process even easier and more impactful.
What Does SEO Really Involve?
Search engine optimization isn’t just about adding keywords to your site—it’s about building a strong, valuable online presence that search engines and customers trust.
Here are the key areas of SEO that tour and activity operators should consider:
1. Technical SEO
Technical SEO ensures your website performs well for both search engines and users. It includes optimizing page speed, ensuring mobile-friendliness, fixing broken links, and improving your website’s overall structure.
A well-optimized site not only ranks higher but also provides a better experience for your customers.
2. Keyword Research & Strategy
Successful SEO starts with understanding the words and phrases your audience uses when searching for tours and activities. Tools like Google Keyword Planner or Ahrefs can help you identify the most relevant keywords to target.
Focus on balancing broad, high-traffic terms (like “tour in Hawaii”) with more specific long-tail keywords (like “best family snorkeling tour in Maui”).
3. Content Creation
High-quality, valuable content is the backbone of SEO. Whether it’s optimized tour descriptions, landing pages, or blog posts, creating content that answers user questions and aligns with their search intent can improve your rankings.
Consistent updates and engaging storytelling can help keep visitors on your site and build trust in your business.
4. Building Backlinks
Earning links from other reputable websites boosts your site’s authority in the eyes of search engines. This can include outreach to local tourism boards, industry blogs, or partner businesses to encourage collaboration and link-building.
5. Monitoring, Analysis & Adjustments
SEO is an ongoing process. Using tools like Google Analytics and Google Search Console to monitor your traffic and search performance helps you identify what’s working and adjust your strategy as needed.
The rewards of DIY SEO
Taking on SEO yourself can be a powerful way to learn about your customers and gain control over your website’s growth. By dedicating time to keyword research, creating great content, and refining your site’s performance, you can see real improvements in your visibility and bookings.
Operators who take the DIY approach often find it rewarding to see their efforts pay off over time, whether it’s climbing search engine rankings or receiving more traffic from organic searches.
However, SEO requires consistency and patience to see results—it’s not an overnight process. For operators who feel stretched thin managing day-to-day operations, achieving SEO success can become overwhelming. That’s where FareHarbor Sites comes in.
Why FareHarbor Sites is the smart solution
While DIY SEO is achievable, FareHarbor Sites makes the process simpler, faster, and more effective. Designed specifically for tour and activity operators, FareHarbor Sites combine SEO best practices with stunning, conversion-focused designs to help your business stand out. Here’s what you get:
- SEO-Optimized Websites: Our team builds your website with SEO best practices, ensuring it ranks well on search engines and attracts more visitors.
- Mobile-Friendly Design: With mobile devices accounting for the majority of bookings, FareHarbor Sites are optimized for seamless experiences across all devices.
- Fast, Secure, & Reliable: We prioritize site speed and security, giving your customers peace of mind and enhancing your technical SEO performance.
- Expert Support: Let our experts handle the heavy lifting, from content setup to ongoing performance updates, so you can focus on running your business.
FareHarbor Sites packages
With our Web Core package, operators see conversion rates that are 9.2% higher compared to those without FareHarbor websites. Web Core provides an optimized and secure platform with support 365 days a year.
In addition to Web Core, you can boost your website performance with an SEO package! Our industry-specific approach is designed to continuously drive qualified traffic to your business.
SEO Packages
SILVER SEO Add-on (must also enroll in Web Core Package)
- Stay Competitive in Search: Two annual SEO audits to keep your website ranking high and ensure your site evolves with search engine algorithm changes
- Tailored Quarterly Reporting: Monitor the pulse of your website’s performance with reports that are unique to your business needs
- Dedicated Project Coordinator & SEO Specialist: Your team works closely with you to handle your SEO needs
GOLD SEO Add-on (must also enroll in Web Core Package)
- Comprehensive Annual SEO Strategy: Adaptive strategy customized to your business goals and competitive landscape
- Maximize Search Performance: 12 audit annual limit (based on our recommendations) ensuring your site ranks well in competitive markets
- Conversion Rate Optimization Audits: Go beyond traffic—convert more visitors into paying customers with focused user journey updates on your site
- Tailored Quarterly Reporting: Monitor the pulse of your website’s performance with reports that are unique to your business needs
- Data-Driven Insights: Heat mapping and analytics provide deep insights into user behavior, enabling smarter marketing decisions
- Dedicated Project Coordinator with SEO & CRO Specialists: Your team works closely with you to handle your SEO and CRO needs
The Bottom Line
SEO is one of the most effective ways to grow your online presence, but success takes time, effort, and consistency. For operators who want to take on the challenge, managing your own SEO can be both rewarding and empowering.
For those looking to maximize results without the heavy lifting, FareHarbor Sites offers the perfect solution. With expert-driven designs and SEO best practices built in, FareHarbor Sites make it easy to attract more visitors, convert more bookings, and grow your business.
Ready to take the next step? Choose a Website Package that fits your needs and let us do the heavy lifting for you.
