How to use QR codes to turn every boat tour into a review magnet

You’ve just wrapped up another successful boat tour. The guests are happy, the crew is smiling—and then comes the final request: “Please don’t forget to leave us a review!”

If you’re lucky, a handful trickle in days later. But what if you could get those reviews immediately, while guests are still on the water and loving the experience?

QR codes are your compass for growth. These simple tools help guests leave reviews in seconds, right when their excitement is at its peak.

This guide shows you exactly how to create, use, and maximize QR codes to capture more guest reviews and grow your bookings.

Why guest reviews matter more than ever

Positive guest reviews are your ticket to more bookings. They not only boost conversions but also improve your visibility in search and OTA rankings, especially when travelers filter by rating or number of reviews.

Future customers trust the voices of travelers like them. And with scenic, sensory-rich experiences like boat tours, your guests are primed to leave glowing feedback — if you ask at the right time.

Think of reviews as social proof. They validate your expertise and help new bookers feel confident hitting “Reserve now.”

Why QR codes work for boat tours

QR codes are the tide-turner for collecting more reviews. They’re fast, contactless, and easy to use — no typing in long URLs.

Even better, they catch guests in the moment. When the ocean breeze is still on their face and the dolphins are fresh in memory, they’re far more likely to leave a thoughtful, enthusiastic review.

Worried about spotty signal on the water? No problem. QR codes linked to native apps like Google or TripAdvisor often preload and work offline.

QR codes vs. email review requests: Why timing is everything

Sending a review request by email is like asking someone how the fish tasted — three days after the barbecue. They might answer, but the sizzle’s gone. Although following up after a tour can be great for trust building and engagement, few guests follow through with a review.

Now imagine this: Your guest is still onboard, wind in their hair, grinning. You point to a laminated card with a QR code that says, “Loved your tour? Tell the world!” No hunting through inboxes or typing in URLs. Just a scan, a tap, and a five-star review while the moment’s still alive.

QR codes 101: How to set one up for reviews

QR codes might look like a treasure map, but they’re easy to create. Here’s how:.

1. Choose your review platform – Google, TripAdvisor, or FareHarbor reviews.
2. Create a direct review link – Use tools like the Google review link generator.
3. Generate your QR code – Free tools like Canva or QRCode Monkey work great.
4. Test it – Scan with your phone to make sure it opens directly to the review screen (not just your business listing).

Where and when to display your QR code

Your QR code is only as good as your signal flags. It needs to be seen to get the message across. 

Onboard:  Keep a laminated card near seating or the captain’s console. Use a full-size 8.5×11 so everyone can spot it.

Disembark Points: Post it near exit signage, tip jars, and merchandise stands. Bonus: print it on crew T-shirts or lanyards for constant visibility.

In post-trip follow-up emails: It may seem odd not to include the link in your emails, and you certainly can. But if you want a cleaner look, include the QR code as a clickable image.

Bonus tip: Include a second QR code that links to a photo gallery or social page to keep engagement going.

Pro tips to increase scans and reviews

Getting more reviews isn’t just about placement—it’s about the pitch. Use these simple strategies to boost engagement and encourage more guests to take action:

• Add a call to action: Use friendly, clear messaging like, “Loved your trip? Leave us a quick review!” or “Your feedback helps us keep the good times sailing.”
• Offer a thank-you perk: Consider giving a small incentive, like “Show your review for $5 off your next tour” or “Tag us in your photo and get a free sticker.”
• Create a crew challenge: Turn review collection into a game. Track which crew member earns the most mentions or reviews, then reward them with a bonus.
• Keep the ask simple: Each QR code should point to one clear action—no cluttered landing pages, no multiple buttons.
• Mention it out loud: Train your crew to highlight the QR code at the end of the trip, ideally when guests are already saying how much fun they had.

Simple tool, serious impact

Reviews are one of your most powerful marketing tools. QR codes make collecting them easier than ever. With just a few simple tweaks, you can turn every boat tour into a steady stream of fresh, five-star feedback.