Key takeaways from ACCT 2025: Insights from the adventure industry’s premier event

Another year, another great ACCT International Conference and Expo from January 22 to 25! ACCT 2025 brought together industry professionals from across the adventure and outdoor space to discuss trends, innovations, and best practices. The event was packed with inspiring conversations, key insights, and valuable networking moments. Here’s a recap of the top takeaways from the event, featuring insights from a few members of our on-site team, Valerie Gosch and Asher Deitch.

1. The power of connection fuels the industry

One of the best parts of any industry event is the opportunity to connect with like-minded professionals, and ACCT 2025 was no exception. 

“My favorite moment was working with the ACCT staff. They were so organized, helpful, and fun. Our booth was set up next to theirs, so there was constant activity. It was great to connect with people in the industry and learn more about how they got into the ziplining business. No two answers were the same! Seeing this level of excitement helped fuel mine, especially when speaking to potential new clients and how our software can set their business apart from the rest of the competition.” – Valerie Gosch, Senior Account Manager

This sense of community and shared passion is what continues to drive innovation and growth within the industry.

2. Guest experience and operational efficiency remain key priorities

A major theme at ACCT 2025 was the importance of enhancing guest experience while maintaining operational efficiency. 

“One of the biggest takeaways from ACCT 2025 was the emphasis on guest experience and operational efficiency as key drivers of success in the adventure and outdoor industry. Talking with industry leaders and peers reinforced that businesses are constantly looking for ways to enhance safety, streamline booking processes, and improve overall customer engagement.” – Asher Deitch, Account Executive

With the right strategies and tools, businesses can create seamless experiences that keep guests coming back.

3. The need for customization and flexibility

One of the most valuable lessons from ACCT 2025 was the importance of flexibility in technology solutions. Every business has its own unique needs, and software must adapt to those requirements to be truly effective.

“Hearing firsthand from industry leaders about their challenges and successes reinforced the importance of flexible, intuitive technology that adapts to their unique needs — whether it’s optimizing tour capacities, integrating waivers seamlessly, or offering upsells that enhance the guest experience. Although in the same industry, each organization has specific needs that are unique to them. It is important to be able to understand each client on a granular level in order to be able to help improve their processes.” – Asher Deitch, Account Executive

By offering customizable solutions, businesses can optimize their operations and better serve their customers.

Looking ahead

ACCT 2025 was a powerful reminder of the innovation, passion, and community that drives the adventure industry forward. From strengthening connections to exploring new trends and technologies, this year’s event provided a wealth of insights that will help shape the future of ziplining, canopy tours, and challenge courses.

We can’t wait to see how the industry continues to evolve — and we’re excited to be a part of that journey. Can’t wait for next year in Oklahoma City, ACCT!