In the days following Spark Las Vegas, several FareHarbor employees had the valuable opportunity to attend Arival 360 as a sponsor of the event. While they connected with thousands of tourism professionals as they visited our booth and attended sessions covering a wide array of topics, our team identified and returned home with a handful of interesting insights.

FareHarbor had representation from our leadership, account management, sales, product, and marketing teams among others. After a few weeks of reflection, we collected some of those new strategies and findings so we could share them with you!

Read on to find out our top 7 learnings from Arival 360.

On social media…

“During the vertical video session, which focused on Instagram reels and TikTok videos, I asked the gurus for their take on hashtag usage. Ravi Roth told us that he had just visited Facebook (Meta) HQ and was told that on Instagram it’s best to use 8 hashtags – two of which should be broad and the remaining six to be super-focused on the content. Broad tags could be #lasvegas and super focused tags #foodtourslasvegas.” – Shane Whaley, Head of Community

“It’s all about the vertical video!”  – Erika Sternberg, Senior Director of Strategic Partnerships

On Google Things to do (TTD)…

“I found out that with Google TTD you will be able to update your pricing directly in your Google Business profile.” 

“Excitingly, Google confirmed that they will never become an OTA.”

“Google also acknowledged that the more positive reviews you have, the higher your business will be listed in the new experiences module. This was not hugely surprising in and of itself, but is another meaningful confirmation directly from Google.” – Bryn Abshire, Manager of Client Engagement and Marketing

On Dynamic Pricing…

“When leveraged correctly, dynamic pricing can be used to strengthen an operator’s community accessibility goals. The implementation of dynamic pricing offers consumers a much wider array of prices – many of which may be lower than the previous static price.”  – Colin Daniel Quinn, Director of Enterprise Account Management

On the importance of your online presence…

“I learned that 85% of global consumers look at reviews and pictures to decide which brand/retailer to buy from — and that the search term, “Unique things to do in ___” has grown by 100% globally year over year.”  – Rebekah Costley, Account Manager

We hope you enjoyed learning some of the most interesting takeaways we had following Arival 360. If you’re looking for more tourism tips and tricks, stay tuned because Spark Las Vegas sessions are coming to Compass soon!