Reflecting on 2023: FareHarbor’s most impactful product updates

Kick off the new year with a bang – take some time to reflect on FareHarbor’s most impactful product updates from the last year and enable the features that will work best for your business.

2023 was a year of significant growth and innovation, with each update bolstering our platform and enriching our clients’ experiences. Whether introducing new cutting-edge features or enhancing existing ones, every step we took last year aimed to help our clients’ businesses grow and elevate experiences for customers. Let’s dive in! 

Power growth

Unlock new revenue streams with memberships

Designed with flexibility in mind, memberships make it easy to build custom loyalty programs and benefits for your patrons. On average, FareHarbor clients who sell memberships experience 50% more return customer bookings from their members. Whether it is a yearly membership, a season pass, or multi-lesson packs, memberships help you secure upfront revenue and turn one-time visitors into repeat customers.

Boost bookings with Google Ratings

Google ratings are a popular form of customer testimonial. Display your rating throughout the online booking experience to demonstrate your company’s trustworthiness, build a positive impression, and drive conversions. Research shows that 95% of online customers read reviews before making a purchase (Spiegel Research Center), and that online reviews affect their purchase decisions. 

Customizable gift cards: perfect for every occasion

Did you know that 47% of gift cards are sold during the holiday season? With the new gift card enhancements, you can easily brand, add custom designs, and boost revenue during the holiday season. Personalized gift cards are more than presents; they’re gateways to secure new customers. Plus, they help retain revenue by minimizing refunds.

New and improved online booking experience

Throughout 2023, we made small yet mighty improvements to the online booking experience. We improved the mobile experience and the visual consistency of the booking flow, creating a seamless checkout process that is designed to improve conversions.

Work smarter

Seamless check-in experience with digital wallet tickets

Create a quick check-in experience for your customers with digital wallet tickets. In the confirmation email, your customers can easily save their tickets to their mobile wallets and present them during check-in for a seamless experience.  

Leverage powerful insights from Google Analytics 4 (GA4)

Google Analytics 4 provides insights into your sales, conversions, and customer actions across multiple devices and platforms, including websites and mobile apps. With our GA4 integration, you can effortlessly track online purchase events, bringing you a more comprehensive view of your website’s performance.

Get direct traffic from Google Things to do

Thanks to our new integration with Google Things To Do, you can directly leverage the massive organic traffic generated from Google Search. From Google, your customers can directly navigate to your website and complete their bookings. Best of all, the integration saves you commission fees.

Increase organization with Wherewolf waiver status on the Dashboard

With this update, checking your customers’ Wherewolf waiver status becomes a breeze! Easily view waiver statuses in the Manifest and booking overview. This update simplifies your check-in process and enables you to view everything in one place.

Other (regional) enhancements

Expand payment flexibility with Tap to Pay on Android

Available to clients in the United States, Canada, Singapore,  Australia, and New Zealand, Tap to Pay on Android makes it effortless to collect payment on the go. With just your Android mobile phone, you can process payments and improve the in-person booking experience for your customers.

Buy now, pay later with Afterpay

Payment flexibility is important to your customers, and with Afterpay you can offer a better experience to your guests without impacting your cash flow. Available to clients in Australia and New Zealand, Afterpay enables your customers to choose their preferred payment plan while your business enjoys the entire payment upfront, with no extra effort required to collect the remaining amount.

If you have any questions regarding the features above or other product capabilities, please reach out to our support team. If you’re looking to join the FareHarbor family, simply request a demo.