The ultimate guide to higher conversions with FareHarbor tools
Ready to take your conversions to the next level?
Maximizing conversions isn’t just about immediate wins — it’s about building a sustainable foundation for long-term growth. Whether you’re looking to fine-tune your website for quick improvements or implement strategies that ensure steady revenue over time, optimizing your online presence is essential.
FareHarbor’s powerful tools and features help create a highly optimized booking experience across all channels. Whether it’s through compelling content, strategic pricing, or seamless in-person sales, these tools work together to drive higher conversions and increase your bottom line.
Quick(er) wins
Grow conversions with a quality online presence
The power of item descriptions and photos
A great online presence starts with engaging content. Your tour or activity descriptions should do more than inform — they should sell the experience. Craft detailed descriptions that highlight the excitement, uniqueness, and key takeaways of your offering. Pair them with high-quality images to reinforce the appeal even more.
Pro tip: Visual storytelling increases emotional connection, leading to more bookings. Use at least three vibrant, high-resolution photos to showcase the best moments of your experience to garner the best results.
To make this process easier, FareHarbor’s content builder helps operators enhance their offerings by improving descriptions and visuals. Learn how it can boost conversions by up to 7% by organizing information with easy-to-navigate categories.
Optimizing your website with a FareHarbor website
A professional, high-converting website is the backbone of your business. FareHarbor websites are designed for conversions and are customized to each unique business. These sites prioritize mobile-friendliness, SEO, and ease of navigation, helping you drive more direct bookings.
- Quick win: Explore our FareHarbor website packages which on average see a conversion increase of 9.2%.
- Long-term growth: Harness our SEO services ensure your business continues to attract organic traffic. See how this whitewater rafting company saw a 500% increase in organic traffic with the help of our ongoing SEO services.
Easily boost your revenue with FareHarbor features
Leverage add-ons right in your booking form
Upselling is a proven strategy to increase revenue per booking. With FareHarbor, you can seamlessly offer add-ons like merchandise, trip protection, or seasonal upgrades directly in the booking form.
- Example: Sell champagne add-ons for sunset cruises or hiking poles for guided treks.
- Smart strategy: Tailor add-ons based on customer behavior or seasonal demand.
Dynamic pricing for higher revenue
Dynamic pricing allows operators to adjust rates based on demand, seasonality, and availability — maximizing earning potential. Here’ are a couple ways you can use this tool:
- Increase prices during times you typically sell out, like peak seasons or high-demand days.
- Offer lower prices for off-peak times, like the shoulder season or slow months, to encourage more bookings.
- Raise prices when only a few spots remain on a specific tour
- Add a discount when bookings are made a month or more in advance
Drive more sales with FareHarbor combos
Encouraging guests to book multi-activity experiences increases overall revenue and enhances customer satisfaction. With combo deals, you can bundle your most popular activities so customers can book both in one single checkout. For instance, say your snorkeling tour is often paired with a sunset cruise for a full-day adventure.
Pro tip: Offer your second activity at a discount to motivate even more customers to partake in your combo deal.
Once Kona Snorkel Trips implemented combos, they saw a 3.8x increase in multi-item purchases, increasing their average cart price and overall revenue.
Streamline your in-person sales
Use FareHarbor Dock to optimize your on-site booking experience
Not all bookings happen online — many guests make decisions on the spot. FareHarbor Dock, our booking point of sale, ensures seamless walk-up bookings, making in-person transactions as efficient as possible.
See how Dock processed 92% of walk-up bookings under 3 minutes for FareHarbor operator Adventures Out West.
QR codes for walk-up guests
Turn casual interest into confirmed bookings with strategically placed QR codes. Display them on signage, brochures, or vehicle wraps to direct guests to your website or booking form instantly.
Phone messages: direct calls for efficient bookings
Instead of handling each call manually, set up strategic voicemail messages that direct customers to your website for immediate booking. This frees up time for your team while increasing conversions.
The long-term game
Build your foundation for direct traffic
Website optimization and FareHarbor websites
A high-performing website is essential for sustainable business growth.
To maintain a strong online presence, businesses must prioritize speed, user experience (UX), and SEO for consistent direct bookings — and you get all of this and more with a FareHarbor website. Investing in SEO strategies is also crucial for securing long-term traffic and attracting organic bookings.
Maintain a high conversion rate across all channels
Ensure consistency across your booking channels to build trust with your customers and get more bookings. Your brand should be uniform across OTAs, your website, and FareHarbor’s Lightframe. Including accurate pricing and descriptions across all channels helps maintain transparency, while a streamlined and user-friendly booking flow leads to higher conversion rates.
Continuous optimization with FareHarbor reporting
Regularly refining offerings and strategies helps sustain long-term growth.
Businesses can utilize FareHarbor’s reporting to analyze top-performing items and adjust strategies accordingly. Tracking upsell success rates allows operators to tweak offerings for better results, while periodic updates to photos and descriptions help align with industry trends and customer feedback.
FareHarbor’s suite of tools — from optimized websites to walk-up features — provides a dual advantage: immediate conversion boosts and a foundation for long-term growth. By refining your online presence, leveraging revenue-enhancing features, and continuously optimizing your strategy, you create a booking experience that maximizes profitability across all channels.
Ready to take your conversions to the next level? Request a free FareHarbor demo today to unlock your full potential!
