Unlocking SEO success with FareHarbor websites: Why proactive audits matter

Your website is more than just an online brochure — it’s a powerful tool that should work 24/7 to attract new customers and convert them into bookings. But if your site isn’t optimized for search engines, you could be missing out on valuable traffic and revenue. That’s where the FareHarbor Sites (FHS) SEO Packages come in.

We’ve revamped our approach to SEO, shifting from one-time audits to proactive, ongoing optimization. With dedicated SEO specialists, quarterly reporting, and implementation support, our Silver and Gold SEO Packages ensure that your website remains high-performing, competitive, and built to drive conversions. These packages can be added to any Web Core Package.

Why SEO matters for tour & activity operators

Search engine optimization (SEO) isn’t just about ranking higher on Google — it’s about ensuring your website is fast, user-friendly, and designed to convert visitors into customers. 

A well-optimized site can:

• Improve search engine visibility, putting your business in front of the right audience
• Enhance user experience, leading to higher engagement and more completed bookings
• Adapt to search engine algorithm updates, ensuring long-term success
• Drive organic traffic, maximizing profits from direct bookings

If your website isn’t optimized, it could be losing potential bookings to competitors who have invested in SEO.

Find the SEO package that’s best for your business

SEO Silver Package

Perfect for businesses looking for steady SEO improvements, the Silver Package includes:

• Stay competitive in search: Two annual SEO audits to keep your website ranking high and ensure your site evolves with search engine algorithm changes
• Tailored quarterly reporting: Monitor the pulse of your website’s performance with reports that are unique to your business needs
• Dedicated project coordinator & SEO specialist: Your personal team works closely with you to handle your SEO needs

SEO Gold Package 

For businesses that want year-round SEO optimization and conversion rate improvements, the Gold Package offers an overarching approach:

• Comprehensive annual SEO strategy: Adaptive strategy customized to your business goals and competitive landscape
• Maximize search performance: 8-12 audits annually (based on FareHarbor recommendations) ensuring your site continuously ranks well in competitive markets
• Conversion rate optimization audits: Go beyond traffic — convert more visitors into paying customers with focused user journey updates on your site
• Tailored quarterly reporting: Monitor the pulse of your website’s performance with reports that are unique to your business needs
• Data-driven insights: Heat mapping and analytics provide deep insights into user behavior, enabling smarter marketing decisions
• Dedicated project coordinator with SEO & CRO specialists: Your team works closely with you to handle your SEO and CRO needs

Beyond SEO: Additional FHS website solutions

We understand that businesses have different needs, so in addition to our SEO-focused packages, we offer flexible hosting and maintenance solutions:

Web Core Monthly Package – Ideal for seasonal businesses, this package includes all the benefits of an annual plan but with a Dormant Mode option, allowing you to pause services during the off-season while still maintaining your site’s SEO value.

Proactive SEO: We handle the work for you

Unlike before, when audits were done upon request, we’re now taking a proactive approach. Our SEO specialists will regularly audit your site, implement necessary updates, and provide detailed reports — so you don’t have to worry about missing critical improvements.

Why Choose an FHS SEO Package?

• No more guessing: A dedicated SEO project coordinator keeps your site optimized year-round
• Comprehensive reports: Explore quarterly insights tailored to your business’s performance to make informed  decisions
• Hands-on implementation: We don’t just tell you what needs to be done; we help make it happen
• Stay ahead of competitors: Regular audits ensure your site adapts to Google’s ever-changing algorithms

Don’t Let Your Website Fall Behind

SEO is not a one-time task — it’s an ongoing strategy that ensures your business stays visible and competitive. With FareHarbor Sites’ SEO Silver and Gold Packages, you get the expertise, implementation, and reporting needed to drive organic growth and maximize your website’s impact.

Ready to take control of your website’s SEO? Contact us today to get started.