
A game-changer for private charters: How FareHarbor helped cruise San Diego scale
Learn how this operator transformed their private charter management with FareHarbor’s new all-in-one private events solution.

"Managing private charters is now easier than ever. Our team can book, customize, and process payments all in one place."
Derwayne Chesterman
Manager at Cruise San Diego
Cruise San Diego adopted FareHarbor’s private events solution to simplify and scale its private charter bookings. Learn how the team eliminated third-party intake forms, improving efficiency and seamlessly managing every aspect of their high-value bookings — all within one intuitive Dashboard.
Cruise San Diego
Cruise San Diego is a family-owned and operated cruise company in Mission Bay, San Diego, offering unforgettable journeys on the water. From breathtaking sunset bay cruises and exciting kayak rentals to private charters for weddings, corporate events, whale watching, and burials at sea, they provide tailored experiences for every occasion. Whether you’re seeking relaxation or celebration, Cruise San Diego delivers unique ways to explore the beauty of this vibrant coastal destination.
Challenge: Manual third-party intake forms and operational bottleneck
Private charters are one of Cruise San Diego’s main offerings, allowing customers to build personalized experiences for special occasions and celebrations. However, managing these bookings was a complex and time-consuming process. The team relied on third-party intake forms to gather customer requests, followed by back-and-forth phone calls, proposal and contract management, internal coordination, and manual payment processing.
Without a centralized solution to streamline these tasks, scaling private charter operations became increasingly challenging. Administrative work consumed valuable time which highly reduced staff efficiency. A key pain point was the manual process of managing line items within a booking, requiring the team to itemize add-ons, entertainment, food, and beverage costs — and then manually separate payments to facilitate vendor payouts.
Solution: All-in-one private event management solution
To optimize private charter management, Cruise San Diego adopted FareHarbor’s new private events solution. Built to handle high-value bookings like private charters, this powerful tool allows operators to manage every aspect of the process within their Dashboard, including contract creation, service selection, payment processing, and general ledger reporting.
With this new solution, their team can seamlessly configure and manage private bookings directly in their FareHarbor Dashboard. Custom fields make it easy to add on customizations, while custom tags ensure it’s simple to separate costs in final reporting and vendor payouts. Payment schedules and contracts are also fully integrated, giving the team full control over when and how they collect payments. Most importantly, with everything managed in one system, their staff and crew can quickly access real-time private charter details, boosting efficiency and productivity.
The Results
Within three months of implementing FareHarbor’s private events solution, Cruise San Diego completed over 15 private charters, delivering exceptional experiences to more than 500 guests. By fully embracing the new tools, the team streamlines internal coordination, eliminates third-party intake forms, and easily manages the booking process in one centralized system.
With everything handled in FareHarbor, their employees save hours of manual work each week which allows them to focus on scaling their business and enhancing guest experiences. Ready to transform your private events management? Experience the power of FareHarbor today!