“Dock allowed our team to book through one system, online and offline – making it super easy to get walk-up customers onto the next available tour and help us sell more efficiently.”

Laura Loo
General Manager

Adventures Out West, an outdoor adventure tours company based in Colorado, enhanced their in-person booking experience with FareHarbor’s new booking point-of-sale solution – FareHarbor Dock. By using this intuitive and touch-friendly app, the company unified its booking systems, reduced manual work, and scaled operations. 

Discover how they leveraged Dock to optimize their walk-up sales, increasing efficiency and achieving greater customer satisfaction.

Adventures Out West: Colorado & Arizona Adventure Tours

Founded in 1973, Adventures Out West is the premier recreation provider in Colorado and Arizona. They offer a wide range of thrilling outdoor experiences, such as jeep tours, ziplining, segway tours, hot air balloon rides, e-bike rides, scenic hikes, and so much more. 

Each adventure is designed to create lasting memories, inviting guests to immerse themselves in the breathtaking terrains of Colorado and Arizona while enjoying unique activities. Adventures Out West has something for everyone, from adrenaline-pumping adventures to relaxing scenic tours.

Challenge: Disjointed in-person booking experience

Adventures Out West has multiple locations across Colorado and Arizona, offering experiences at iconic outdoor destinations. With more than 50% of bookings sold in person, they have a high volume of walk-up reservations.

Previously, the front desk relied on a third-party point of sale for walk-up bookings and FareHarbor for online reservations. These solutions were not integrated, preventing the team from selling tours and activities in real-time which caused overbooking and underbooking issues.

With two systems, their staff had to manually reconcile reservations, check availability, and call customers to fill last-minute spots of already-scheduled tours, making the in-person booking experience disjointed and cumbersome.

Solution: FareHarbor’s booking point-of-sale solution

To align online and in-person bookings into one software, Adventures Out West implemented FareHarbor Dock, our new booking point-of-sale solution designed to simplify in-person sales, elevate customer experience, and scale operations. 

Using Staff mode, the team could sell in real-time, streamline the sales process, and reduce manual work. Dock’s simple and intuitive interface made it easy for the front desk to quickly onboard with minimal training. Additionally, with a fully integrated booking point of sale, the team expanded by purchasing more tablets, enabling the business to operate from different locations through one connected system.

The Results

With Dock, Adventures Out West processed 92% of their walk-up bookings in under 3 minutes. By operating with one system, their staff could sell faster, eliminate availability issues, and enhance the customer experience.

The General Manager of Adventures Out West shared that “Dock allowed our team to sell through one system, online and offline – making it super easy to get walk-up customers onto the next available tour and help us sell more efficiently.”

FareHarbor Dock enabled Adventures Out West to operate more efficiently and alleviated the clunky workflow of using different booking systems. With this powerful booking point of sale, they could easily scale by adding more iPads and start servicing more customers at any of their locations.

Transform your in-person booking sales with FareHarbor Dock today!