From rankings to revenue: How FareHarbor Sites helped Dolphin Quest scale

“Having FareHarbor design and build our new website was one of the best decisions we’ve made, right after hiring them to use their reservations platform.”

Bill Wolden
Director of Operations

Decades of connection, care, and conservation

Since 1984, Dolphin Quest has offered more than just once-in-a-lifetime dolphin encounters. Founded by two marine mammal veterinarians, their mission is to “to protect marine animals and their environments through experiential learning and scientific discovery.”

With several locations across the stunning Hawaiʻi islands and Bermuda, Dolphin Quest focuses on building meaningful relationships between humans and animals. But with growing interest in their initiative and multi-location operations to manage, they needed a booking solution and website to keep up with their needs.

Building a website that supports their goals

Dolphin Quest worked with us to design a FareHarbor website that maintained easy bookability, while drawing greater attention to their mission of protecting animals and their environments.

Key objectives:

• Showcase more imagery than text to tell their story through inspiring photos and videos.
• Highlight their mission statement to build trust and attract travelers excited about their mission.
• Simplify their main navigation to help visitors find information and book faster.
• Create a calmer, more tropical design to better represent the guest experience.
• Incorporate the new logo and brand colors for a polished, consistent identity.
• Consolidate their core web pages to streamline content and boost usability.

Design that drives results and skyrockets growth

This wasn’t just a visual refresh — their switch to a FareHarbor website elevated Dolphin Quest’s online presence and booking performance. By aligning design with function, the new website became a powerful tool for discovery and conversion. Key results included:

• 92.31% increase in monthly website traffic: From 7,800 visits in 2019 to 15,000 in 2025
• 94.29% growth in top-ranking keywords: Climbing from 140 to 272 keywords in Google’s top three positions
• 40% increase in online direct bookings: Rising from 45% to 63% of total bookings

The refreshed site now works as a top sales tool — helping more travelers find them, engage with their mission, and book unforgettable experiences with ease.

Mission meets momentum

As a mission-driven business, Dolphin Quest’s impact goes far beyond guest satisfaction. They fund research, support marine conservation efforts, and educate the public — all powered by the success of their operations.

FareHarbor plays a behind-the-scenes role in making that possible. With reliable booking tools and performance insights at their fingertips, Dolphin Quest can focus on delivering joy, education, and long-term change.

Curious what your business could look like with better tools? Explore our website packages.