How operators use memberships to grow revenue and customer satisfaction
Learn three unique ways FareHarbor clients have built their loyalty programs — and found massive success with return bookings and upfront income.
What are memberships?
First things first, let’s cover what FareHarbor memberships can do for your business.
Memberships are powerful loyalty programs that encourage your visitors to turn into repeat customers by rewarding patrons with discounts, upgrades, first-access opportunities and more.
While there are many ways you can set up a membership program through FareHarbor, a few popular options are tiered, multi-lesson, family, and annual or seasonal passes. Read on for a few ways our clients have started using (and loving!) this feature.
How FareHarbor clients use memberships to drive revenue
The following FareHarbor clients have harnessed the power of memberships to elevate their business and customer experiences. We shine a spotlight on a family-friendly farm, an outdoor ice skating rink, and a coastal surf school — all who have created a distinct membership program that works for their specific business.
Dive into their strategies as they leverage season passes and lesson packs to foster customer loyalty and drive sustainable profit growth.
Fun & family-friendly farm
With over 100 years of agricultural heritage, our first example is a charming farm in Ontario, Canada, ideal for hosting gatherings, large and small. This FareHarbor client leverages memberships to offer annual season passes with exclusive benefits. Guests can enjoy unlimited visits on top of discounts for festivals and special events throughout the season. In 2023, since introducing their membership offering, the farm witnessed more than 1,000 bookings from pass holders.
The membership program makes it effortless for customers to book visits, redeem discounts, and enjoy a delightful experience at the farm. Our client not only benefited from the season pass sales but also capitalized on additional profits through merchandise, food, and beverage sales when guests visited multiple times throughout the year.
Outdoor ice skating rink
What better way to spend the winter than an outdoor ice skating experience with loved ones? This FareHarbor client in Turlock, Canada, transforms frosty temperatures into memorable adventures. By offering season passes through FareHarbor memberships, the rink invites adults and children to skate as many times as they want.
Since they’ve launched their membership program, each pass holder has booked an average of 17 sessions — and their season is just getting started! The success of the ice rink’s membership program is exemplified by the impressive volume of return bookings. It also highlights how memberships can build customer loyalty and encourage word-of-mouth referrals.
Coastal surf school
Nestled in the heart of Portugal, this coastal surf school caters to guests of all experience levels. With classes available year-round, they have decided to offer surf lesson packs through memberships. Customers can purchase 4 or 8 lesson packs and redeem them any time during the defined time frame.
On average, the lesson packs are priced 20% lower than individual lessons. This incentivizes customers to purchase more lessons at a time, which secures additional upfront income for the business. In addition to the enticing discounts, the convenience and ease of browsing availability and booking online makes purchasing surf lesson packs a popular option.
The bottom line
These FareHarbor clients demonstrate how memberships boost return bookings, bring in more cash flow, and elevate customer experiences. The farm had over 1,000 bookings from members, the ice skating rink averaged 17 bookings per season pass holder, and the surf school received advance payments for lessons.
How can your business leverage memberships to unlock the potential of revenue generated from repeat customers?
