This ferry company streamlined its online booking experience by introducing round-trip Packages, ensuring guests booked both their departure to the island and the return trip in a single transaction. This powerful enhancement reduces customer confusion, streamlines operations, and elevates the overall guest experience. Within just one month of using Packages, the team sold over 2,150 tickets and generated more than $220,000 in revenue.

Island Ferry Company

A gateway to one of most treasured natural wonders, the ferry company provides scenic transportation to a protected barrier island known for its untouched beauty. Departing from the Georgia coast, this ferry experience invites visitors of all ages to explore the island’s pristine beaches, historic ruins, wild horses, and lush maritime forests.

Challenge: Managing round-trip ferry bookings

The island is only accessible by boat, making round-trip ferry tickets essential for every visitor. However, previously, the ferry company couldn’t require customers to book both legs of the trip while still offering the flexibility to choose their preferred departure and return times.

This limitation often led to guest confusion, with many only booking for a one-way trip. It also created additional manual work for staff, who had to follow up with customers to complete their reservations. The company needed a more streamlined experience to ensure customers completed the full round-trip booking process before departure.

Solution: Streamlining round-trip bookings with Packages 

The ferry company adopted our latest enhancement to Combos: Packages, a powerful addition that enables operators to require two items, such as experiences or retail items, to be booked together in one seamless transaction.

With Packages, the team could combine both departure and return trips into a single offering, ensuring guests purchase both legs upfront. This eliminated confusion, reduced manual follow-ups, and created a more intuitive experience. 

Beyond simplifying the booking experience, Packages also made it easier for the team to market their offering as a complete, standalone product on their website and in marketing materials. The round-trip Package gave customers a clear, easy path to book everything they needed in one go.  

Example below: Customers are required to purchase both items within the round-trip Package. The interface highlights the steps they need to take, guiding them through the booking process.

The Results

Since introducing round-trip Packages, this ferry company has sold over 2,150 round-trip tickets in just one month, securing over $220,000 in ticket revenue. By streamlining the booking process and guiding customers to book both legs of their journey in a single flow, the ferry team successfully implemented a setup that aligns perfectly with their operational needs.

Packages are a powerful upselling tool that allows operators to bundle two required items, simplify checkout, and market the combined offering as one cohesive product. See if Packages is right for you.