“Combos have been a valuable addition to our booking experience. After guests add their first item to the cart, additional options are automatically presented on the next page which is a fantastic way to upsell and increase our average cart revenue.”

Byron Kay
Owner

Kona Snorkel Trips enhanced its online booking process by introducing combos, allowing guests to conveniently browse and book multiple tours and activities in a single flow. This streamlined upselling tool led to a significant boost in sales, with their most popular package selling 3.8 times more and the number of orders containing two items increasing sixfold.

Kona Snorkel Trips

Discover the beauty of Kona with Kona Snorkel Trips, a boat tour company that offers mesmerizing snorkeling adventures on Hawaii’s Big Island. With expert guides, a 28-foot boat, and snorkeling equipment, Kona is a popular choice for visitors eager to experience the wonders of the Hawaiian coast.

From night manta ray snorkeling to wildlife-watching tours, Kona Snorkel Trips provides a plethora of adventurous activities for snorkelers and visitors of all levels. Guests are guaranteed to make lasting memories at this stunning destination.

Challenge: Streamlining the booking process for multiple items

With various snorkel experiences available both day and night, Kona Snorkel Trips encourages customers to book more than one tour during their visit. This approach allows guests to experience different aspects of the ocean while boosting the business’s sales.

Previously, to entice guests to book multiple tours, Kona Snorkel Trips relied on the online shopping cart feature and a workaround combo item that allowed customers to book two experiences at a time. However, neither solution provided a streamlined booking process, as guests couldn’t easily book and select the availability of one tour after the other. These limitations were cumbersome and created additional manual work for the business.

Solution: Effortlessly upsell and boost revenue with combos 

Kona Snorkel Trips strategically leveraged combos to upsell their other snorkeling and tours in a seamless booking flow. This new upselling tool automatically presents additional pairings to customers, making it easy for guests to select options at a discounted rate, add them to the cart, and complete their purchases.

For example, they paired their popular “Captain Cook Monument Kealakekua Bay Snorkeling Tour” with the “Night Manta Ray Snorkeling Tour,” inviting guests to experience the Kona coast both during the day and at night. This combo not only offers unique underwater experiences but also includes a discount when both tours are purchased together, making it an attractive deal for customers.

In addition to pairing their most popular activities, Kona Snorkel Trips created combos with other offerings, embedding the upselling process throughout the booking experience. This approach captures additional revenue with each order while enhancing the overall customer experience.

The Results

Since implementing combos to their most popular tours earlier this year, Kona Snorkel Trips sold 3.8 times more orders with the same pairing than previously sold through online cart. This led to 7.5 times more revenue generated solely from those combos. Additionally, by pairing other items into combos,  they also increased the number of baskets with two items by 6 times, year over year.

Combos is a powerful money-making tool designed to effortlessly help operators increase average basket size, offer combo discounts, and encourage customers to book more for their journey. How can your business implement combos to streamline upselling and boost sales?