One system to success: How Historic Denver streamlined sales with Dock
Learn how this operator unified in-person sales with our booking point-of-sale solution, reducing manual work and improving customer satisfaction.
“It’s much easier to sell in person, doing it all in FareHarbor and viewing availabilities in real-time.”
Taylor Silici
Visitor Experience Manager
Historic Denver integrated FareHarbor Dock, our new booking point-of-sale solution, to consolidate their online and in-person ticket sales into a single system. Previously, managing two separate solutions for ticket sales led to manual work and human errors, disrupting their daily operations. Discover how their team used Dock to overcome these challenges and streamline the management of their online and in-person bookings.
Historic Denver
Founded in 1970, Historic Denver is a leading advocate dedicated to the preservation of Denver’s architectural heritage. This vibrant nonprofit organization emerged in response to the growing concerns over the demolition of Denver’s historic landmarks during the urban renewal movements in the 1960s.
One of Historic Denver’s flagship properties is the restoration of Margaret “Molly” Brown’s former home. Brown was a renowned philanthropist, social reformer, and Titanic survivor. Today, the museum offers visitors a glimpse into the life of one of Denver’s most famous residents and the Victorian era in which she lived. Through guided tours, educational programs, and special events, the Molly Brown House Museum continues to educate and inspire visitors with stories of courage, activism, and historical significance.
Challenge: One system for online and in-person bookings
Every day Historic Denver welcomes a diverse range of visitors, from curious tourists to architecture enthusiasts. With more than 20% of their bookings made in-person, the organization recognized the need to implement a ticketing solution that would serve their customers more quickly and efficiently.
To address this, the team opted to use a third-party point-of-sale tool specifically for handling in-person transactions, while continuing to rely on FareHarbor for online bookings and management. However, this approach introduced a significant challenge: managing and synchronizing bookings from two different channels (online and walk-up) without a single integrated system was never without error.
Their staff even resorted to a manual whiteboard system to track and align bookings from both sources. Despite their efforts, this manual method was susceptible to human error and inevitably increased their daily workload.
Solution: FareHarbor’s booking point-of-sale solution
Historic Denver simplified their booking management process by integrating FareHarbor Dock. This new booking point-of-sale solution made it easy for their team to manage online and in-person bookings in a single system.
Using Staff mode, their staff can create bookings for walk-up customers directly from the iPad without manually checking the availability. The app’s intuitive and user-friendly interface also made it simple to train new staff members and get them up and running with the new booking process.
The Results
FareHarbor Dock transformed the in-person booking experience of Historic Denver’s staff and customers. The booking point-of-sale solution saved their staff time and enabled them to easily view the availability of tickets in real-time. With a single booking system, their team could also rely on a unified reporting system for booking sales and revenue.
Dock alleviated the staff from the troubles of managing two separate systems. Staff mode’s simple and easy-to-use interface made it easier for staff to manage bookings, streamline sales, and ultimately boost customer satisfaction.
Enhance and streamline your in-person booking sales with FareHarbor Dock today!