4 ways to maximize affiliate bookings during peak season

High-season is right around the corner — now’s the time to make sure your inventory is ready to perform. A few small updates today can help you capture more affiliate bookings when demand picks up.  

Here are four essential steps to help set you up for a successful season.

Improve your content for better conversions

Make it easy for OTAs and affiliates to build listings for your items by using the AI-powered formatting assistant in the Content Builder tool. If key details are missing, like duration, start time, or weather policies, affiliates may skip your listing altogether in favor of something more complete.

Content Assistant helps you create clear and compelling listings that support both direct and affiliate bookings by:

• Highlighting the key details of your tour up front 
• Organizing information into easy-to-scan sections 

Pro tip: In order to be listed on Booking.com, you must go above and beyond the minimum requirements. Taking the time to fully complete every content field can improve your chances of being featured. 

Connect with the right OTAs to expand your reach

To maximize your potential affiliate bookings, make sure that you are connected with all the partners that matter most for your business. 

Our API Partner Directory is continuously updated as new OTAs or affiliates connect with FareHarbor. Review the current list here and follow the instructions to connect with any relevant OTAs in your region — especially as demand ramps up.

Review your affiliate rates to stay competitive

Confirm that your prices and commission rates are correct across all of your affiliates. 

We recommend simulating bookings for each affiliate to see how your prices are displayed. You can also review your affiliate list by navigating to the Settings Affiliates section of your Dashboard.

Pro tip: Review our help documentation on Checking your affiliate rates and reach out to channelsupport@fareharbor.com for assistance.

Set up Affiliate Rules to boost earning potential 

How you fill your tours can shift quickly between busy and slower periods. Managing your channel mix is key to making the most of every departure. 

Affiliate Rules puts you in greater control of when and how your affiliates can book based on time, capacity, or season — so you can balance direct and affiliate bookings more effectively. Learn how this kayaking company increased online bookings with affiliate rules.

Pro tip: Visit the Help Center to set up Affiliate Rules in your Dashboard and reach out to channelsupport@fareharbor.com for further assistance.

Set your business up for long-term success by optimizing your affiliate strategy and making every booking count.